Jon Morris

Jon Morris
11/01/2021 Jon Morris
Jon Morris


Jonathan Morris

Credentials (Both coaching and as an athlete)

  • Former Great Britain athlete in Judo
  • Multiple National and International medalist
  • Combined Services multiple time Champion
  • All Arms Physical Training Instructor – British Army
  • Level 2 Gym Instructor
  • Level 3 Personal Trainer
  • Level 3 Exercise Referral Instructor
  • Level 4 Strength & Conditioning Coach
  • First Aid Instructor
  • KB, RB, HIIT, Bootcamp, Advanced Stretching plus more Instructor

Instagram Handle


Name of business/association (s)

  • Perium Fitness
  • Perium Design & Build

Where are you located?

SE London

Five training ‘do’s

  1. Be consistent
  2. Be specific
  3. Warm up
  4. Cool down
  5. Enjoy the process

Five training ‘don’t’s

Opposite of above

A mistake in your own development you wouldn’t make again

Rushing the process. This can be long or short term. Short term resulted in a bulging disk that resulted in missing the closing stages in potentially representing Great Britain in the London Olympics. Long term meant losing sight of goals and giving up on the goal.

Your ‘go-to’ exercise

Deadlift – As much as this movement comes with its nightmares for me, nothing beats a big lift. Just DO NOT overload the bar!

Plus it suits my long arms in relation to my body 🙂

Your ‘go-to’ workout

Georgian sprints – 25 minutes of no thinking and just moving.

3 x 5 min efforts with 5 min active recovery between sets.

Go on the minute, every minute for the 5 mins (5 sets)

Select a distance from 10 – 14 mtrs depending on you ability.

You then sprint there and back (1 rep) x 7.

Aim for around 45 seconds of work in the minute. Adjust reps and distance to suit.

Your own goal with regards to training

To enjoy the process and work towards being the healthiest version of myself. It has become a social tool for me too, training with my family during this craziness we are in. I am looking forward to wandering the gyms and training with like minded people ASAP.

Your professional goal, and how that coincides with the previous question

To continue bringing Perium’s mission to everyone’s awareness and for people to understand that our passion is to supply as many health and wellness related tools/information to people as we possibly can. We want to build a community everywhere we go.

How do you balance work/lifestyle/fitness?

This is absolutely something I have struggled with during my career as an athlete and business owner. There was a thought process that I had to be completely selfish in order to achieve my potential, but on reflection took away my passion for my chosen sport. Naturally, it goes against my grain to put myself first, so it was all very conflicting for me. Now in business, I have identified that I have gone full 180, and have completely put my efforts into others at the expense of myself and my closest circle.

I am aware, and the onus is now on me to balance between quality customer service and a fulfilled personal life.

One thing you commonly see in most of your clients

It has been a while since I have spent time directly delivering education or coaching. However, there are 2 things that stood out on almost all occasions. First, was that the individual was very unaware of just how much potential they had in them to surpass all of their expectations. This leads on to number two, which occurred once I had taken them through the process and began training with them; it was critical I educated them on becoming aware of what they needed to do in order to achieve the stimulus for that specific session. I find this common when watching individuals train alone also. For example, if it is clear that the objective is high intensity; and the individual is only working at 50-60% capacity, they are not achieving the desired stimulus. This comes down to educating yourself, experience and being able to track your effort level with tools such as a HR monitor etc.

What do you find hardest when coaching?

The hardest element would be to manage the expectations of the individual. There is so much content online and social media platforms now of people showcasing elements of their training programs. This could be Olympic lifting, plyometrics or other high-level training methods. Then you get someone who is wearing converse, cannot squat without their heels lifting off the floor, or their knees bouncing off each other- all the whilst simply not conditioned. You would see them training in their own time, disregarding your advice and have to intervene as you see them depth jumping off a plyo box and limping into the snatch complex with 3 figures on the bar.

What do you find hardest when it comes to your own training?

Quite contrary to the above statement ☺ I have a history in sport and was well known for my endurance levels and work ethic. It has been a number of years since I have trained at the consistency and level I was when training full time. I hate to admit that a little bit of ego may creep in, and I definitely go a little too hard for what my ability now allows me. This can lead to fatigue or injury. I need to step back, accept that life has got in the way a little, and that I need to be patient and enjoy the process; not focus on the goal too much.

What injuries/ limitations do you work around?

From as early as I can remember I have juggled shoulder issues. I have had a number of surgeries on my shoulders and they can cause me a lot of discomfort at times. Something I should really get looked at now. Maybe it’s scar tissue, but I am not a physio or surgeon, so it would be better I try not to self-diagnose myself – another issue that could be added above ☺

What piece of advice would you give to a coach?

Do not go against your values. Spend time and effort building a program based on an individual’s needs and requirements. Then only demand progress as much as their ability allows them to. Reassure and educate them often, so that the process and program is going to allow them to progress safely, effectively and with far greater long-term benefits.

Fitness literature recommendation

My go to reference book is the Essentials of Strength and Conditioning.

What piece of equipment could you not go without?

My favourite piece of equipment would be the soft atlas stone(DBall). You lift it, or you don’t. No nonsense and very unforgiving.

Lastly, why is fitness and training important to you and what you believe in?

It’s a way of life.

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